So if you haven’t started using Dropbox by now, you’re probably one of the only ones left who haven't.īut while Dropbox has achieved great success in the field of innovation, it was only last month that they’ve decided to venture into the unexplored field of making online file storage more fun and personable. Yes, you read that right: they achieved the $10 billion valuation today purely with word-of-mouth marketing, which you can read more about here.įast forward to today, the app is doing astronomical figures, boasting a phenomenal 500 million strong user base (16 million paying users), along with having come up with plenty of innovative app functions to make online file storage more user intuitive. If you haven’t used or even heard of Dropbox before, I’ll give you a heads-up first: the origin of the app is fascinating in itself.įounded way back in 2007, Dropbox rose to fame not only being one of the pioneer apps for online file storage but also as having accomplished that incredible feat with zero marketing budget.
Why am I droning on and on about online file storage? Well, it seems to me that something so crucial and essential to everyone should deserve to get some kind of positive attention for once - or even better, be redefined in a way that’s actually fun and interesting.įortunately, one company is stepping up to do exactly that with their latest campaign - and what better company to do so than the biggest online file storage system in the world, Dropbox?
But that’s really it honestly - the rest of us can’t give two hoots about it on an ordinary day. Or if you’re simply an extremely tidy person who can appreciate this sort of thing. Unless you’re a tech whiz, of course, in which I guess certain types of storage (such as the amount of it) can get you excited in specific circumstances. It’s something that we usually associate with disinterest, dullness, and even tediousness to a certain extent.
Storage is simply just that - files and documents getting put into places and folders in an organized fashion (or in my case, usually just dumped sloppily). When you think of online file storage, you can hardly get excited about it.
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